Data
Data-driven Decisions: Building Analytics Into Your Product DNA
March 01, 2025
6 min read
In the age of information, gut feeling is a liability. The most successful products are those that listen to their data. But collecting data isn't enough; you need actionable insights.
Instrumentation from the Start
Retrofitting analytics is painful. We bake event tracking (Segment, Mixpanel, GA4) into the codebase from the first commit. We define a 'Tracking Plan' alongside the feature specs.
- Funnel Analysis: Where are users dropping off?
- Retention Cohorts: Do users from last month utilize the app more?
- Feature Adoption: Is anyone actually clicking that new button?
"Products that measure, win. Products that guess, stall."
Turn your product into a data-generating asset. Learn more at neumog.tech.